Relevant Magazine

KB Isn’t Interested in a Marketable Gospel

KB Isn’t Interested in a Marketable Gospel

Friday, July 17, 2026
KB has never been particularly interested in making Christianity easier to swallow. But with his new album, This Cannot Be Sold, he’s taking aim at something he believes has become increasingly common: a version of faith that’s packaged, polished and profitable. For the rapper and author, the problem isn’t that artists, influencers or public figures…