Relevant Magazine

Two Guys Are Putting Fake Tech Ads All Over NYC Subways, and They’re Pretty Incredible

Two Guys Are Putting Fake Tech Ads All Over NYC Subways, and They’re Pretty Incredible

Thursday, August 13, 2026
New York’s subways have become so saturated with ads for AI startups that comedians Harris Alterman and Dave Ross decided to invent a few of their own. They created 10 completely fake tech companies, designed professional-looking subway ads for them and temporarily hung full-size vinyl banners inside two Brooklyn stations. The products don’t exist. Neither…